Advert Creation: Rough Sketch

Advert Creation: Rough Sketch

In order to create my ad, I have to first to create first rough sketch. This is gives me the plan on what I am going to do for that but also serves as grounder, so I don't deviate too much from the original design. 

The ad will be an awareness campaign that utilizes minimalism and small amounts of writing to deliver a powerful message.

The ad has drug imagery with hands over them with red nerves showing that this is the perspective of drug user who is too far gone. The stock images of family photos fading away would further add emphasis to it. The background color would further reflect that I am either going with green or red gradient as red is referred to as the alert color or warning color while green is associated with shame and guilt oftentimes.

For the Logo I went simple as well as it is simply a cigarette that is crossed out. The meaning is very evident as it is simply saying no to a harmful product.