Chapbook: Target Market Research
Market research suggests that books for adolescents and young teens (ages 12-18) should have compelling characters, relatable themes, and engaging storylines(Russell, NA). After looking at data available publicly I found genres that are popular among that age range and came up with reasons as why they could be popular:
Young Adult (YA) Fiction: Young adult fiction typically features characters who are around the same age as the target audience and deals with themes like coming of age, first love, self-discovery, and identity. Popular YA sub-genres include:
Dystopian Fiction: Dystopian fiction typically explores a
world that is characterized by a totalitarian government, environmental
disaster, or other catastrophic event that has caused society to crumble.
Examples of popular dystopian YA novels include "The Hunger Games" by
Suzanne Collins and
Fantasy Fiction: Fantasy fiction typically takes place in a
fictional world and involves magic, mythical creatures, and other fantastical
elements. Examples of popular YA fantasy novels include "Harry Potter"
by J.K. Rowling.
Romance Fiction: Romance fiction typically focuses on
romantic relationships and is often characterized by strong emotional themes.
Examples of popular YA romance novels include "Twilight" by Stephenie
Meyer and "The Fault in Our Stars" by John Green.
Graphic Novels: Graphic novels are novels that are
illustrated with images, often in comic book format. Popular YA graphic novels
include "Maus" by Art Spiegelman and "Persepolis" by
Marjane Satrapi.
Non-Fiction: Non-fiction books for adolescents and
young teens tend to focus on issues that are relevant to their lives. There are some overarching
themes that tend to resonate with adolescents and young teens, these include:
Identity: Adolescents and young teens are often trying to
figure out who they are and where they fit in the world. Books that explore
issues of identity, such as race, gender, sexuality, and religion, can be
especially powerful for this age group.
Friendship: Friendships are a major part of life for
adolescents and young teens. Books that explore the complexities of
friendships, including conflict, loyalty, and betrayal, can be especially
compelling.
Overall, books that feature engaging characters, relatable
themes, and compelling storylines tend to be popular with adolescents and young
teens. Considering this and my
own personal aspirations to give true homage to the sense of what makes
Chapbooks chapbooks, I decided to make fictitious story that focuses on growing
up which in line would align with topics of Identity and Friendship which would resonate with
the younger or adolescent demographics.
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